Garantiemax Customer App Booking Funnel & Redesign

Garantiemax Customer App
Booking Funnel & Redesign

Garantiemax specializes in providing extended warranty services for kitchen retailers and their customers, alongside their xCare+ product, which offers coverage for multiple household appliances. A key differentiator of Garantiemax is its Customer App, a comprehensive tool that empowers users to manage all their warranties seamlessly in one place. Whether they’ve purchased a kitchen with warranty coverage or subscribed to the xCare+ plan, customers benefit from an intuitive digital experience.

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Industry

Insurance

Company

Garantiemax GmbH

Product

Customer App

Role

UX/UI Design

Business Model

B2C mobile web App

Challenge

One key challenge is designing the paywall to foster trust and communicate the offering transparently, ensuring customers feel confident in their purchase. Additionally, the booking funnel must simplify data entry, providing a seamless and secure experience that allows customers to complete the booking process with ease and confidence.

Key Objectives

  • Build trust through transparent communication on the paywall.

  • Simplify data entry for a seamless booking experience.

  • Ensure a secure and user-friendly booking funnel.

  • Boost engagement through a modern, accessible design.

  • Build trust through transparent communication on the paywall.

  • Simplify data entry for a seamless booking experience.

  • Ensure a secure and user-friendly booking funnel.

  • Boost engagement through a modern, accessible design.

User Flow Diagram Booking Funnel

The user flow of the booking funnel is designed to provide a seamless and intuitive experience for customers purchasing warranty coverage through xCare+. 

Figma Prototype Booking Funnel xCare+

  • Clear Progress Indicators
    The step-by-step progress bar provides users with a clear understanding of their current position in the booking process, reducing uncertainty and improving navigation.


  • Simplified Data Entry
    Clean, well-structured input fields with clear labels and guidance, ensuring users can easily provide accurate information without confusion.


  • Error Prevention and Confirmation
    The "Contract Overview" screen offers a summary of personal and payment information, allowing users to review and correct errors before finalizing the purchase, ensuring accuracy and building confidence.


  • Loading Screen with Feedback
    The loading screen informs users that their contract is being created, offering reassurance and setting expectations, which helps prevent frustration during wait times.


  • Seamless Completion Experience
    The success screen provides a clear confirmation message and next steps ("Instructions will be sent to your email"), creating a positive closure to the process.


Redesign Customer App

Redesign Customer App

Redesign Customer App

Old Design

  • Unclear navigation:
    The navigation only includes two tabs ("Home" and "Schadencenter"). It’s unclear what functionalities are included in these categories, and important features or categories might be missing.


  • Lack of visual hierarchy:
    The boxes for the different offers (e.g., "CARE+KITCHEN" and "CARE+KITCHEN LIGHT") have similar designs, making it difficult to distinguish them at a glance. They should be visually differentiated more clearly.

  • Content prioritization:
    The "Ratgeber Küchenpflege" (Kitchen care guide) box is placed at the top, even though it might be les s relevant than the CARE+ offers. Users might expect the primary services or features to be prioritized at the top.


  • Unclear icons in "Ratgeber Küchenpflege":
    The icons are not self-explanatory. Labels or tooltips explaining the symbols could improve clarity.


  • Wasted space in the box design:
    The boxes take up a lot of space, especially with the "Daten bestätigen" buttons. This could be problematic on smaller screens and requires excessive scrolling.

Visual Redesign Variants

The redesigned dashboard variants not only enhance the app's aesthetic appeal but also optimize functionality, ensuring that users can efficiently manage their warranties, discover new products, and navigate the app with ease. These updates reflect a strong focus on user experience, supporting both engagement and satisfaction.

Variant 1

Variant 2

Variant 3

Lets create great Products

I am currently searching for a full time position as a UX Designer.
You can contact me at:

anneruemmler.design@gmail.com

Lets create great Products

I am currently searching for a full time position as a UX Designer.
You can contact me at:

anneruemmler.design@gmail.com

Lets create great Products

I am currently searching for a full time position as a UX Designer.
You can contact me at:

anneruemmler.design@gmail.com